The description describes your ezine in detail. You can use this field to explain your subject matter, editorial policies, intended audience, or even why you decided to start writing the ezine. The description field is required.

When you describe your ezine, tell readers what they can expect, and tell them why they'd want to read it. Specifics matter - readers are much more likely to subscribe to an ezine described as "A weekly review of important business happenings in the Charlotte area" than they are to one described as "A business ezine".